On Aug. 6, 2015, Marble City Media LLC won a permit to build a new FM radio station on 100.3 MHz licensed to Waverly, Ala., and filed with the Federal Communications Commission for a construction permit on Sept. 14. On Oct. 26, authority was granted, and work is now underway to bring the new WAUA-FM to life.
The 100.3 MHz frequency for Waverly was originally licensed as WGZZ-FM in 2009 but vacated in 2010 when that station, earlier licensed to Dadeville, moved to 94.3 MHz. Between 1989-2010, the facility had also been authorized to operate on 100.3 MHz and 97.3 MHz using the call letters WZLM-FM (1989-2004) and WKGA-FM (2004-2007).
Waverly, located in part of both Chambers and Lee counties, is in the Auburn-Opelika Metropolitan Statistical Area — one of the fastest growing metro areas in the United States — which consists of Lee County and the cities of Auburn, Opelika, and the northernmost portion of Phenix City.
Marble City Media LLC also owns and operates stations primarily serving Sylacauga-Childersburg-Talladega and Alexander City-Dadeville-Lake Martin.
MARKET: Primarily the greater Auburn-Opelika and eastern Lake Martin areas, from Alexander City to the Alabama-Georgia line.
COVERAGE: Parts of Lee, Chambers, Tallapoosa, Clay, Coosa, Autauga, Bullock, Calhoun, Chambers, Chilton, Clay, Elmore, Macon, and Randolph Counties.
RESULTS: Everything we do will be about being distinctively relevant, professional, and top quality. We will be dedicated to giving our listeners the best sounding station in the area and to keeping advertisers happy with business-building results.
WAUA-FM will strive to create high quality programming for our listeners and targeted audiences for our advertisers by:
- Providing exceptional, entertaining, and informative local radio programming.
- Providing the highest quality marketing solutions, results, and customer service to the businesses that make our existence possible.
- Being ambassadors of goodwill by promoting social, retail, and economic growth and development.
- Preserving and expanding on the traditions and values of community-focused broadcasting.
We want to be an integral part of the communities we are privileged to serve.